Thoughts on Generating Revenue in New and Interactive Media.

Introduction

Interactive media is developing very fast, so that there are quite a number of changes happening every now and then. It is necessary to use creativity and some background research in order to define peoples’ interests in getting them addicted in something, and therefore getting a grip of a large amount of people to cleverly ask for revenue for the services they are willing to pay for. Although nowadays it is difficult to distinguish between
new and improved versions of making money through Internet, people are still making innovations in revenue making models.

Online communities

Since online communities are developing very fast, my guess is that a lot of the future models for generating revenue could come from these sites, including Twitter, Orkut or Facebook, where it is possible to get people hooked in many different actions. I think it is easily possible to gather a group of people through these websites, and through some kind of addictive action develop a further plan for gathering revenue for that. One can agitate a fund raising event or an auction widget. There is another possibility to make money, that is
playing online games in Facebook. These attract people easily, because they are simple and logical games. Through playing people buy virtual goods and in order to get more exclusive items, and pay for virtual money exchanged for real money. I believe that many kinds of events are possible revenue collectors as long as these actions keep people hooked up. For the latter people need to think of new ways to keep money coming in, because people tend to get bored with one thing.



Online multimedia solutions

I think another solution for gathering revenue would be online multimedia content, which is very versatile and helps people express almost everything. In the past ten years a lot has changed, and together with that the multimedia content. It is more sophisticated and can be made interactive for focussing attention to the content. Through such actions an introduction to something larger would be delivered freely to people, and after a person gets interested, he or she has to make a payment in order to be exposed to more engaging content. In such cases one has to think whether the content is worth watching or it is too boring to digest.

Virtual estate

As the Internet has driven people crazy about different things, then perhaps the virtual estate selling could also be a new form of getting revenue. It could be in the form of a game or a website, in order to show off people’s homes and let them decorate it in different ways. A Facebook game “Restaurant City” reminds me of a quite similar strategy, where it is possible to buy items in order to decorate your restaurant, and if you do not have enough virtual credit, and are hooked up enough, you buy more for your own virtual money which is
bought for real money. The game is not directly connected with virtual estate, but it is one way of letting people express their likes and dislikes in order to cleverly get a hold of their money.

Conclusion

In short – as long as one gets people addicted with online content, it could be anything that collects revenue from people. I think that one has to provide free content to engage people in something interesting and in order to consume the product fully the person is asked for revenue.