Introduction
Social media is very clever in implementing business models in such a way that the user does not even notice while being hooked up in engaging content or an interesting application of a social media site that they find themselves paying for a service. Having tried to avoid spending money for social media-based applications has not succeeded since I have been tempted to try out the possibilities of upgraded services just to feel how it is to benefit from something. This experience has led to the conclusion that one should think about all the pros and cons of the service and come to a conclusion if buying upgraded services is necessary. I understood that there is a possibility to avoid paying when you leave the passion for an application aside or think rationally about the application benefits whether they are really necessary or not.
Having read through all possible variants of revenue models in social media, a warm feeling of recognition appeared. Nowadays social media and media economy mostly demands novelty and unique solutions in order to please the customer. When I find a social media-based web page, I have constantly found myself thinking about the websites’ conception how a certain site gains money from its customers while being totally free in the first glance. In further investigation certainly a kind of revenue model becomes apparent since the people behind the website mostly need an income.
Showing posts with label Value Chains and New Media. Show all posts
Showing posts with label Value Chains and New Media. Show all posts
21.4.10
27.3.10
The future of the Long Tail Model in the field of New Media
The Long Tail Forecast
Due to a massive update of services in the new media field, there is a possibility to sell or distribute almost everything with the means of the Internet. What I predict for the future, when we look around the Web space, is that social media like Twitter, Facebook, and other hybrids are going to make a crucial role in passing information to necessary sources. I think that information will be the source of the future long tail model. All possible multimedia solutions may be mixed in order to provide necessary information to a whole lot of people and in this way sell products from books to airplanes (this was a figurative comparison). Right now there are several business strategies that let people see only a part of information and they have to pay for the other part, but the information gets outdated and no one may need it anymore. Lots of companies and individuals nowadays use blogging as spreading information around, as well as vlogging and podcasting. You can spread the word around through witter feeds, facebook updates, myspace updates, you name it.
Traindom
Today I saw a twitter feed for a site named “Traindom”, which is a solution for starting an online information business. This is exactly what I am thinking about in terms of Long Tail model in the future. Companies start selling their information instead of answering questions of every single person, easier, cheaper, less time consuming. Traindom offers an interactive solution for e-courses instead of e-books, which according to them are obsolete. By that they enable customers to create courses for free and ask for money until the customers start making money. I think this is a clever solution of online Long Tail information model.
Conclusion
In conclusion I think that we cannot predict the far future, because social media is in constant change. I think there will be something totally new and unforeseen. But until now the social media applications are making a huge progress in helping the information flow to the right channels, thus help those channels buy the necessary information or goods they want or need. This will be satisfying for everyone – for those who benefit from it and for those who gain something from it.
Due to a massive update of services in the new media field, there is a possibility to sell or distribute almost everything with the means of the Internet. What I predict for the future, when we look around the Web space, is that social media like Twitter, Facebook, and other hybrids are going to make a crucial role in passing information to necessary sources. I think that information will be the source of the future long tail model. All possible multimedia solutions may be mixed in order to provide necessary information to a whole lot of people and in this way sell products from books to airplanes (this was a figurative comparison). Right now there are several business strategies that let people see only a part of information and they have to pay for the other part, but the information gets outdated and no one may need it anymore. Lots of companies and individuals nowadays use blogging as spreading information around, as well as vlogging and podcasting. You can spread the word around through witter feeds, facebook updates, myspace updates, you name it.
Traindom
Today I saw a twitter feed for a site named “Traindom”, which is a solution for starting an online information business. This is exactly what I am thinking about in terms of Long Tail model in the future. Companies start selling their information instead of answering questions of every single person, easier, cheaper, less time consuming. Traindom offers an interactive solution for e-courses instead of e-books, which according to them are obsolete. By that they enable customers to create courses for free and ask for money until the customers start making money. I think this is a clever solution of online Long Tail information model.
Conclusion
In conclusion I think that we cannot predict the far future, because social media is in constant change. I think there will be something totally new and unforeseen. But until now the social media applications are making a huge progress in helping the information flow to the right channels, thus help those channels buy the necessary information or goods they want or need. This will be satisfying for everyone – for those who benefit from it and for those who gain something from it.
23.3.10
Long Tail Model in New Media
The Long Tail marketing model enables to sell different goods which are covering a niche for a small number of people, in other words these are not mainstream products. As the lecture talked about selling books and audio, the other multimedia formats can be sold the same way. For example online movie renting is a great solution to engage lots of films which would be hidden or not present at all in the movie shops, can hold a perfect choice of older and newer, and perhaps even the worst films ever created. Usually there is interest in all kinds of films, and through online renting service a person would be able to get his or her favourite genres and enjoy them whenever he or she wants.
The long tail model is applied through selling content via Internet, thus not taking any physical space. People have to download content in order to watch it, and are asked to pay for watching the content. Now it does not really matter if the film itself is a niche product or a big hit, every person can find the film he or she likes, and watch it for a small fee. This model also keeps the maintenance costs low.
Another possibility to engage long tail model would be in selling information. News, blogs, podcasts, e-books, etc. can be a valuable source for anyone, but as there is not enough room for information in the libraries, it is a great opportunity to keep things on the “shelves” of online repositories for people to enjoy. Here the long tail model would be applied in form of an online repository and delivered to people through registered usage and/or payment. People now would be able to find even old and outdated information in any media format to
listen to, read or watch. I think such models make information available for all kinds of crowds. Digital information is a better source for all kinds of materials than analogue information. It is stored better, accessed more easily, and longer preserved than the original sources. This covers the need for every single person’s information need as well, and that is why this kind of model is valuable for present and future consumers.
The long tail model is applied through selling content via Internet, thus not taking any physical space. People have to download content in order to watch it, and are asked to pay for watching the content. Now it does not really matter if the film itself is a niche product or a big hit, every person can find the film he or she likes, and watch it for a small fee. This model also keeps the maintenance costs low.
Another possibility to engage long tail model would be in selling information. News, blogs, podcasts, e-books, etc. can be a valuable source for anyone, but as there is not enough room for information in the libraries, it is a great opportunity to keep things on the “shelves” of online repositories for people to enjoy. Here the long tail model would be applied in form of an online repository and delivered to people through registered usage and/or payment. People now would be able to find even old and outdated information in any media format to
listen to, read or watch. I think such models make information available for all kinds of crowds. Digital information is a better source for all kinds of materials than analogue information. It is stored better, accessed more easily, and longer preserved than the original sources. This covers the need for every single person’s information need as well, and that is why this kind of model is valuable for present and future consumers.
Thoughts on Generating Revenue in New and Interactive Media.
Introduction
Interactive media is developing very fast, so that there are quite a number of changes happening every now and then. It is necessary to use creativity and some background research in order to define peoples’ interests in getting them addicted in something, and therefore getting a grip of a large amount of people to cleverly ask for revenue for the services they are willing to pay for. Although nowadays it is difficult to distinguish between
new and improved versions of making money through Internet, people are still making innovations in revenue making models.
Online communities
Since online communities are developing very fast, my guess is that a lot of the future models for generating revenue could come from these sites, including Twitter, Orkut or Facebook, where it is possible to get people hooked in many different actions. I think it is easily possible to gather a group of people through these websites, and through some kind of addictive action develop a further plan for gathering revenue for that. One can agitate a fund raising event or an auction widget. There is another possibility to make money, that is
playing online games in Facebook. These attract people easily, because they are simple and logical games. Through playing people buy virtual goods and in order to get more exclusive items, and pay for virtual money exchanged for real money. I believe that many kinds of events are possible revenue collectors as long as these actions keep people hooked up. For the latter people need to think of new ways to keep money coming in, because people tend to get bored with one thing.
Interactive media is developing very fast, so that there are quite a number of changes happening every now and then. It is necessary to use creativity and some background research in order to define peoples’ interests in getting them addicted in something, and therefore getting a grip of a large amount of people to cleverly ask for revenue for the services they are willing to pay for. Although nowadays it is difficult to distinguish between
new and improved versions of making money through Internet, people are still making innovations in revenue making models.
Online communities
Since online communities are developing very fast, my guess is that a lot of the future models for generating revenue could come from these sites, including Twitter, Orkut or Facebook, where it is possible to get people hooked in many different actions. I think it is easily possible to gather a group of people through these websites, and through some kind of addictive action develop a further plan for gathering revenue for that. One can agitate a fund raising event or an auction widget. There is another possibility to make money, that is
playing online games in Facebook. These attract people easily, because they are simple and logical games. Through playing people buy virtual goods and in order to get more exclusive items, and pay for virtual money exchanged for real money. I believe that many kinds of events are possible revenue collectors as long as these actions keep people hooked up. For the latter people need to think of new ways to keep money coming in, because people tend to get bored with one thing.
Revenue Sharing Model in New Media
Participatory new media makes it possible to make profit through various channels where participation can be fun and engaging, making it even more valuable for the users. We have all become used that there is advertising flashing everywhere over the internet, either spam or something of interest, but earning revenue makes an ad more tempting for the user of the service. A service provider gets a higher sum of money and a lot of profit through such revenue system, but it is equally valuable for the service user, clients and the main company.
Not only ads are being sold this way, there is a possibility to sell different goods and get paid
by clicks from your site. In the following paragraphs I would like to describe three examples of participatory media revenue sharing models of Google AdSense, Qinteractive, and Amazon.com.
Not only ads are being sold this way, there is a possibility to sell different goods and get paid
by clicks from your site. In the following paragraphs I would like to describe three examples of participatory media revenue sharing models of Google AdSense, Qinteractive, and Amazon.com.
24.2.10
The Impact of Modern Technologies to Media Economical Market
In the past few years Web 2.0 technologies have rapidly grown, which means that there are massive possibilities of creating and sharing content, goods, information or what not with other people. The term Web 3.0 has already been mentioned, which according to Scott Brinker is the newer version of the Web, and its core lies in the vast amount of valuable data, and how to link it. The previous versions, Web 1.0, used to link different web pages, and 2.0 is more involved in collaboration and linking people [1]. Thus it is clear that Web 3.0 will also be the key to Media Economical Marketing in the future. Online solutions for media marketing are quite rich.
The most effective way of media marketing is without a doubt the richest source of various people. When they gather online in one place, we call it social networking, and the advantages of it are quite numerous starting from a huge number of visiting individuals, their friends and other acquaintances, who make up a huge network around the globe.
The most effective way of media marketing is without a doubt the richest source of various people. When they gather online in one place, we call it social networking, and the advantages of it are quite numerous starting from a huge number of visiting individuals, their friends and other acquaintances, who make up a huge network around the globe.
13.2.10
First task - write an essay about my experience with new media
When I start thinking of my relations with New Media, my mind goes back to 1997, when our very first PC was bought. I did not have the Internet yet, neither did I know what that meant while I started to compile html-based web pages and becoming interested in strategic PC games.
The next year I entered Tallinn University of Educational Sciences, where my interest evolved with discovering the Internet, and the passion led me to take the second minor in computer sciences. I reckon that this was my first experience with different programs in around 2000, with the help of which I created several interactive things.
Besides having had contact with authorware, created a few flash-based programs or having used silverlight and other such programs, the first real experience, to my mind, was this semester when we created an innovative TVprogram mock-up, where we had to use a really simple programme called quartz composer. The outcome was fabulous and manipulative. In IMKE Master Programme we get in touch with various interactive means, and as elective courses one can improve his or her knowledge in New Media.
In my work I use the existing Web 2.0 technologies which are available for classroom use, like wikis, blogs, games, videos, etc. I think this becomes more and more common in the current classroom use, as generations are changing and newer teachers are coming to class. Education technology has become very useful in school environment, as well. I work as a teacher, but also help other teachers with all kinds of different programs and also computer problems.
Topic posted in iCampus
The next year I entered Tallinn University of Educational Sciences, where my interest evolved with discovering the Internet, and the passion led me to take the second minor in computer sciences. I reckon that this was my first experience with different programs in around 2000, with the help of which I created several interactive things.
Besides having had contact with authorware, created a few flash-based programs or having used silverlight and other such programs, the first real experience, to my mind, was this semester when we created an innovative TVprogram mock-up, where we had to use a really simple programme called quartz composer. The outcome was fabulous and manipulative. In IMKE Master Programme we get in touch with various interactive means, and as elective courses one can improve his or her knowledge in New Media.
In my work I use the existing Web 2.0 technologies which are available for classroom use, like wikis, blogs, games, videos, etc. I think this becomes more and more common in the current classroom use, as generations are changing and newer teachers are coming to class. Education technology has become very useful in school environment, as well. I work as a teacher, but also help other teachers with all kinds of different programs and also computer problems.
Topic posted in iCampus
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