Participatory new media makes it possible to make profit through various channels where participation can be fun and engaging, making it even more valuable for the users. We have all become used that there is advertising flashing everywhere over the internet, either spam or something of interest, but earning revenue makes an ad more tempting for the user of the service. A service provider gets a higher sum of money and a lot of profit through such revenue system, but it is equally valuable for the service user, clients and the main company.
Not only ads are being sold this way, there is a possibility to sell different goods and get paid
by clicks from your site. In the following paragraphs I would like to describe three examples of participatory media revenue sharing models of Google AdSense, Qinteractive, and Amazon.com.
Google AdSense
Google AdSense is a widely known affiliate program, and I believe that this solution may the first possible connotation in the minds of a lot of people when talking about revenue system on the Web.
Google AdSense is a revenue-based advertising service, which is widely accessed across the world by millions of users. This is managed through AdWords. [1] The scheme itself is very simple, where a user puts a suitable advertisement box inside the content of his/her website or blog or a YouTube video, and gets paid by showing advertisements which are relevant to the content, plus gets paid for clicks.
The best known solution is probably website advertisements, but besides that Google offers several solutions like advertisements through mobile webpages and -applications, feeds, videos and online games. This kind of advertising is customizable and comfortable to use, for example a user can block advertisements that he or she does not want to appear on the website.
Google also offers performance reports through which one can control how the payments arrive, either daily or specific date. The service is fully monitored by the site manager and for the user it is free and needs no extra bureaucracy. [2]
Qinteractive
This company offers many profitable solutions for companies in order to make profit from the ads. Three main solutions that one can gain revenue from, are the following:
• Registration Path Solutions,
• Display Advertising Solutions, and
• E-Mail Solutions.
The first option lets the user collect revenue through his or her website without direct investments through integrating advertisements during registration or download process. Revenue is collected through each double opt-in a registered user is taking. The solution promises to give high revenue for every new visitor to the user’s site, and it happens within one website.
The next option uses various data in order to target the users from one’s website with advertisements for revenues. One can choose the size of the advertisement which is generated based on the users’ preferences.
The last option lets the user benefit from their e-mail through advertising.
This solution is meant for companies in order to let them advertise and get revenue for letting Qinteractive’s solution take advantage of the company’s website. They have a lot of clients with high traffic sites, including companies like eBay, WalMart, Johnson&Johnson’s, Kelloggs, etc. [3]
Amazon.com
Amazon offers an affiliate program based on its products, not advertisements. This solution offers a possibility to link products to one’s website through which a user can be directed to Amazon.com. When Amazon gets a new client, it offers a sum of money for each possible customer. This kind of a program lets the people who do not user Amazon.com directly, find it through the specified website which directs the user to the necessary book or other product.
The hardest part here is to make the content of the website as interesting as to make the possible future customer buy the book or CD you have incorporated into your webpage. This can be done by making an interesting review about these items, and suggesting them to the viewers. Amazon pais only for the future customers. [4]
Amazon offers several solutions for displaying the item:
• product links and banners, which show off the product with or without an image,
• cool widgets which let you display several items in a small space, or
• an easy-to-make online store, which can either be embedded or linked to the
website. This solution lets people buy things from the affiliate site, and confirm the payment on Amazon.com. [5]
These three options are just a little choice from the wide variety of affiliate programs that the Internet offers. Besides having advertisements on your website it is necessary to know the simple truths about advertising and having relevant content on the webpage. Some ads are automatically generated based on the site content, others based on the user statistics, some ads have to be embedded based on the administrator’s preferences and hopefully spark an interest in site users in order to get revenue for the new customers.
Sources:
[1] http://www.2createawebsite.com/money/google-adsense.html
[2] http://www.google.com/services/adsense_tour/
[3] http://www.qinteractive.com/
[4] http://money.howstuffworks.com/affiliate-program9.htm
[5] https://affiliate-program.amazon.com/
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