In the past few years Web 2.0 technologies have rapidly grown, which means that there are massive possibilities of creating and sharing content, goods, information or what not with other people. The term Web 3.0 has already been mentioned, which according to Scott Brinker is the newer version of the Web, and its core lies in the vast amount of valuable data, and how to link it. The previous versions, Web 1.0, used to link different web pages, and 2.0 is more involved in collaboration and linking people [1]. Thus it is clear that Web 3.0 will also be the key to Media Economical Marketing in the future. Online solutions for media marketing are quite rich.
The most effective way of media marketing is without a doubt the richest source of various people. When they gather online in one place, we call it social networking, and the advantages of it are quite numerous starting from a huge number of visiting individuals, their friends and other acquaintances, who make up a huge network around the globe.
Write a case study about three IT companies using Open Source as a part of their business strategy (one of them could do it a its main business, e.g. Red Hat.
1. California-based company Cloudera uses Apache Hadoop for a huge amount of data processing. The company uses Open Source to collaborate and extend their products. Besides products, they offer services, support and training, which, according to them, lowers data-processing costs and new information. It also offers different extentions for Hadoop project. The project runs on inexpensive servers.
Cloudera desktop makes it really simple to use Hadoop, and the company hopes to win their customers' support with an easy-to-use solution. You can download the goods free of charge, but it also has a premium option.
For more information take a look at: www.cloudera.com
2. CubeTree is a social network-based free enterprise collaboration set. It has multiple functions and it can integrate feeds and different other platforms (Twitter, GDocs, etc.). It is open source and includes Debian, MySQL, etc. There is also a CubeTree API available for developers. This platform ensures that future enterprise collaboration will be social network centered. The platform is a cloud service.
CubeTree business strategy involves premium version, which gives bonuses to the user. It gives more storage, and other benefits, but the cost is really low, so it would not matter if you pay or not.
For more information take a look at: www.cubetree.com
3. Linux is an open source operation system, which Red Hat has made its source of profit. In their business strategy they use a subscription model, with what one can get a reliable and secure service. Paid users can access latest upgrades, access to Red Hat Network, and support for seven years. The company gives users a safer system guarantee, task automation, and other such benefits. Red Hat Linux is also available for trial download.